Music That Shapes Brand Experiences

Co-existence: A Humanities Concert

National Orchestra of Korea, National Theater of Korea

Turned audience survey responses into AI drafts of five new pieces for traditional Korean music composers to arrange. We also developed Jieum, an AI persona that talked with the host in real time on stage.

Baby Shark's Secret Invitation: Becoming Shark

The Pinkfong Company

Built a system that generates each visitor's own Baby Shark song in real time from the elements they choose, and oversaw all music and sound design across the exhibition.

Hauterre Banpo

POSCO E&C

Produced the signature lobby theme music for this luxury residential complex and built Sound Flow, an AI music curation system that automatically selects tracks for five community spaces based on each space, the time of day, and the season.

In-Flight Landing Music

Air Premia

Produced signature landing music shared across all routes, plus route-specific tracks for destinations such as New York, LA, and Hawaii.

AI Jingle Contest

Goobne

Provided the AI behind a contest that turned each participant's chosen genre and lyrics into a jingle sung in the voice of brand ambassador Choo Sung-hoon.